Parents shopping for child safety seats at Toys “R” Us and Babies “R” Us are probably just now noticing another brand of seat on the shelves.
Baby Trend, Inc. has launched its new trendz FastBack 3-in-1 car seat nationwide. The seats were scheduled to hit the stores on Jan. 9.
The two retail chains were exclusively chosen to carry the new line of car seat for its official debut onto the market, according to Bloomberg Businessweek.
The FastBack, advertised as three seats in one, is a convertible seat for children who have outgrown an infant car seat. The FastBack is designed to change as the child grows from 22 pounds to as heavy as 120 pounds. It can be used as a forward-facing seat with a built-in harness to hold up to 70 pounds, a high-back booster seat which holds up to 100 pounds, and a backless booster seat that holds children as heavy as 120 pounds.
The seat has soft plush seat covers, and includes a cup holder and a media holder. It weighs 28.25 pounds and its dimensions are 17.5 by 17.75 by 31 inches. It has a steel frame with its own patented Rigid Energy Management System (REMS) for easy installation in a vehicle. The REMS is said to be better than traditional automobile seat belt systems because it allows the child to benefit from the car’s own built-in energy management. Specifically, the FastBack was built to exceed all governmental safety standards and minimize movement of the car seat in case of a crash.
Based in Ontario, CA, Baby Trend is a manufacturer of juvenile products. In addition to car seats it also makes strollers, travel systems, nursery centers, high chairs and walkers.
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