When removing the applicator from the tube do not “pump” it in and out to add more product to the brush. This pushes air into the tube and dries it out quicker. Open the tube without removing the applicator all the way and roll the brush in a circular motion inside the tube so it has enough mascara on the brush.

If there is too much product simply brush it back in the tube. It will get pushed back in when you close it up. Always start the mascara application at the base of the lashes and wiggle the brush back and forth as you move upward. This separates the lashes and helps to apply the product evenly.

Turn the brush so that you have used both sides before returning it to the tube. For the bottom lashes use the tip of the brush to coat them evenly. If you prefer a more dramatic look then go back over the lashes and apply a second coat.

Lastly, comb the lashes from base to tip removing any clumps or excess product with a lash comb. Any smudges around the eye can be removed with a Q-tip and a little makeup remover.

There are several different categories that mascaras break down into; volumizing, lengthening, and a combination of both. Short thick lashes require a lengthening mascara. Long thin lashes require a volumizing mascara.

Short thin lashes require the combination mascara which is a little of both but not too much of either. Why is this so important? Using a volumizing mascara on short thick lashes will enhance the shortness by looking clumpy. Using a lengthening mascara on long thin lashes with enhance the thinness and look spidery.

The other factor in how a mascara achieves a look is in the magic of the brush. A large wand with dense bristles adds volume, a thinner less dense brush helps to separate and define and a curved brush helps to curl the lashes. Other factors to consider…a waterproof option, choice of color and also price.

Mascara is a high turnover product that should be changed out every 2-3 months. If you are on a cosmetic budget, this is an area to save some money. If walking down the makeup isle is too overwhelming, consult an expert at a beauty counter for a little expertise.

By Lane Reid

I’ve compiled a list of my following Top 10 Mascaras that should appeal to everyone from the budget shopper to those wanting the highest quality mascara at any price. The criteria for my choices are as follows:

– A smooth application of the mascara
– Volume Building/Volume of Application
– Price/Value
– Time of Application
– Waterproof or not
– Hold once applied
– Ease of Application
– Not Flaking or Smudging once Applied

After graduating from the International School of Skin and Nails esthetics program in Atlanta, Lane Reid has diversified herself in the beauty industry over the last 12 years. She is originally from Canada and has been living in Atlanta… See more about Lane

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By Lane Reid

After the initial investment the refills sell for $26.00. What exactly is this splurge of a mascara? Well for starters, it’s refillable. It also has a mirrored case which is ultra chic! This formula really does do it all. It is a one stop shop that lengthens, defines, curls and adds volume. Plus the pigments in this formula are the blackest black so no one will miss a single lash. The brush is easy to work with making application a breeze. If price is no object, this mascara just might be what you are looking for!

After graduating from the International School of Skin and Nails esthetics program in Atlanta, Lane Reid has diversified herself in the beauty industry over the last 12 years. She is originally from Canada and has been living in Atlanta… See more about Lane

Prices

By Lane Reid

think the name says it all when it comes to this mascara. Put the false lashes back in their case! This formula lengthens and adds volume to rival any a false lash. Although it is only available in black, it is a very rich black that will look good on everyone. It has a unique brush that can find even the tiniest lash. The dome shaped brush has bristles on the tip that really define and curl the lashes. It doesn’t flake or smudge either. If you are looking for a mascara to maximize your fringe for a red carpet event, this mascara is a serious contender.

After graduating from the International School of Skin and Nails esthetics program in Atlanta, Lane Reid has diversified herself in the beauty industry over the last 12 years. She is originally from Canada and has been living in Atlanta… See more about Lane

Prices

By Lane Reid

For those of us that were not blessed with either long or thick lashes, this mascara is a life saver! Not only is this mascara inexpensive but with the mascara on one side and the fortifying base coat on the other, this is a two for the price of one. Lashes look full and lush without looking fake. The base coat separates and builds volume and the mascara really lengthens the lashes. It doesn’t clump, flake or smudge. There are several different formulas to choose from including a waterproof version.

After graduating from the International School of Skin and Nails esthetics program in Atlanta, Lane Reid has diversified herself in the beauty industry over the last 12 years. She is originally from Canada and has been living in Atlanta… See more about Lane

Prices

By Lane Reid

This popular mascara is a favorite of many makeup artists and has a very loyal following.The extra large brush allows for voluptuous lashes that look really full without looking fake. There is several different formulas to choose from including a waterproof formula. This mascara covers it all in terms of lengthening, curling, defining and adding volume. It only requires a couple of layers of mascara so you don’t have to keep going over your lashes. It is easy to remove and there is no smudging or flaking.

After graduating from the International School of Skin and Nails esthetics program in Atlanta, Lane Reid has diversified herself in the beauty industry over the last 12 years. She is originally from Canada and has been living in Atlanta… See more about Lane

Prices

By Lane Reid

Here is the original tube technology mascara. Unlike conventional mascaras that are painted on, Blinc forms tiny water-resistant “tubes” around the lashes. There is no smudging, clumping or flaking with this mascara. The look that is produced is a fuller, longer natural lash. Considering how well it stays on the lashes it is easy to remove. With some warm water and a small amount of pressure, the tubes slip right off of your lashes. There are 6 great shades to choose from including a green, purple and blue. If you are a contact wearer or have sensitive eyes, this mascara can be a girls best friend!

After graduating from the International School of Skin and Nails esthetics program in Atlanta, Lane Reid has diversified herself in the beauty industry over the last 12 years. She is originally from Canada and has been living in Atlanta… See more about Lane

Prices

By Lane Reid

Voluminous indeed! If you are looking for an inexpensive mascara that offers some serious volume for maximum lash building be sure to try this one. This formula is enhanced with conditioners that help to keep the lashes healthy. The large brush allows for maximum volume yet it is easy to use. It leaves the lashes soft, not too stiff or fake looking .There are several different formulas to choose from but the original is still the best-selling.

After graduating from the International School of Skin and Nails esthetics program in Atlanta, Lane Reid has diversified herself in the beauty industry over the last 12 years. She is originally from Canada and has been living in Atlanta… See more about Lane

Prices

By Lane Reid

$30.00 Va va voom! Here is a mascara that delivers a faux-fringe look like no other! This formula does it all, lengthens, defines, and adds volume. The application of this product is very smooth for a mascara that delivers such a dramatic effect. Only a couple of layers are needed and it doesn’t flake, smudge or clump. It comes in several different formulas including a waterproof. No need for a base coat here!

After graduating from the International School of Skin and Nails esthetics program in Atlanta, Lane Reid has diversified herself in the beauty industry over the last 12 years. She is originally from Canada and has been living in Atlanta… See more about Lane

Prices

By Lane Reid

This mascara isn’t just a pretty package, it delivers gorgeous lashes as well. The brush is a unique design that separates the lashes like no other while delivering just the right amount of product to build volume and length. This is a very build-able mascara that can achieve a natural look or an amplified look for night wear. There are several versions to choose from and the black is really dark and rich. The Pro-vitamin B5 in this formula hydrates and conditions the lashes so for women who have brittle or damaged lashes this product is a great option. Going to the gym? No problem! From sweat to tears, Chanels waterproof formula won’t budge.

After graduating from the International School of Skin and Nails esthetics program in Atlanta, Lane Reid has diversified herself in the beauty industry over the last 12 years. She is originally from Canada and has been living in Atlanta… See more about Lane

Prices

By Lane Reid

This familiar pink and green tube of mascara is a classic that comes with it’s own cult following. It has been in many a makeup bags since the ’70’s! The brush is easy to use, allowing for quick application. It’s available in 6 different shades of color., The “blackest black” is such a rich inky black, it really makes the lashes pop. It has a curved brush option for lashes that need a little extra lift. It is also available in a waterproof formula in both black and brown. If you are looking for a great (no pun intended) everyday mascara that isn’t going to be too hard on your wallet, look no further.

After graduating from the International School of Skin and Nails esthetics program in Atlanta, Lane Reid has diversified herself in the beauty industry over the last 12 years. She is originally from Canada and has been living in Atlanta… See more about Lane

Prices

By Lane Reid

One of these tubes is sold every three minutes and is one of the best selling mascaras on the market. This award-winning formula goes on very evenly due to its unique brush applicator. The brush has specially grooved bristles that allow just the right amount of product to glide onto the lashes. The smooth texture lengthens and separates lashes without being too heavy yet it can be easily layered for a more volumizing effect. There are several shades to choose from as well as a waterproof formula in both black and brown. There is no clumping, flaking or smudging with this one! It lasts all day yet is also easy to remove. If you are looking for long lush lashes, give this product a try.

After graduating from the International School of Skin and Nails esthetics program in Atlanta, Lane Reid has diversified herself in the beauty industry over the last 12 years. She is originally from Canada and has been living in Atlanta… See more about Lane

Prices